Just like any good piece of writing or planning, you need to get that first draft out there to get you started. But that’s just it, it’s just to get you started. Don’t end up here. For one reason, you are working from assumptions on your first draft. You’ll know far more concrete details after some implementation or even just a little more research. Another reason is that marketing is always a process of change, so to limit yourself to the confines of a strategy, limits your overall marketing. Read more here.