What is Local SEO?

search engine optimization picture

The acronym “SEO” stands for Search Engine Optimization, so Local SEO is Local Search Engine Optimization. But what does that really mean?

Local SEO has grown significantly over the last few years, particularly given the rise of smartphone usage and better connectivity while out and about. Although it has a lot of similarities with organic SEO, it’s ultimately very different.

Local SEO is focused on providing results that are relevant to a searcher based on their current location. Let’s say I’m in London and search for ‘best steak restaurant’ on my desktop, Google would provide me with results that are nearest to me.

Similar results are delivered if I were to search on my smartphone.

In 2014, it was revealed that over half of mobile queries have local intent. Check out Moral Mobile’s Piktograph for more stats. Here’s a couple of the most important ones: Two in three people take direct action as a result and one in three people went on to make a purchase.

Google has also recently indicated that one in three US mobile queries is now “local” and 87% of people use their phone when on the go. They also found that 95% of mobile users look up local information on their phones, with the primary reason of calling or visiting a business.