It is essential to understand content marketing in today’s world. If you are in a business of any form, this is how you reach and interact with your audience. It isn’t TV commercials anymore. While traditional advertising still plays a role, conversations, likes, views, comments, and shares between the brand and their audience as well as between customers.
This video is essentially an advertisement for the Content Marketing Institute. I’m posting it because they put together a pretty stellar <5 minute video that gives the basics of what content marketing really is. The concept is still new enough that most people don’t thoroughly understand what it is, or why they should know.
Check it out.