After gracing the digital universe with #hashtags, now twitter brings us #stickers. They started in June and users have caught on quick, gaining momentum everyday.
The reason to pay attention? Branding. Now companies can customize their own batch of stickers for people to share. Pepsi, for instance has introduced their “say it with Pepsi,” campaign making full use of all these stickers.
They’re like visual hashtags, twitter explains, and that makes a whole ‘lotta sense. The stickers allow people to add a dose of creativity to their images and posts. Read more about it here.