The 4 Emotions That Drive Sales

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If content is “king” (although I like to say “supreme ruler”), then how does writing lead effectively? Single word answer: emotion.┬áThe target audience must be made to feel something, but not just anything. Decades of research all come up with the same findings, LOVE, FEAR, HONOR, and GREED are the emotions that have been found to lead to sales.

Interesting isn’t it? So how do you do that? Read more on this blog from Mouseflow…