People Will Remember: and other reasons storytelling helps your marketing.

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I sat there in the car this morning untangling my earbud wires, from my charger cord, extracting my sunglasses from the ring clip in my purse, trying to organize just enough to turn the key. The various accouterments of our new, modern lives, both help us and hurt us. The one thing we do have is our ability to connect with others around the experience we have with it – through stories.

Ms. Katy Katz at Search Engine Journal gives us a great little blog on 5 reasons storytelling will engage your readers and get you better ROI. Just like my two sentence story at the beginning here had some of you nodding your figurative heads in agreement and understanding, it creates a connection.

Check it out.