Leveraging Death: How Riding on Star Dust Can Burn


The world has lost many creative geniuses in the last couple of years: Robin Williams, Whitney Houston, David Bowie, Alan Rickman, Merle Haggard, Prince…and the list goes on. Public grieving has reached levels unseen. Social media has connected the world with millions of messages raging from shock to sadness.

Now, here’s where it gets tricky. When a company wants to honor a celebrity they have the presence to make a bold statement, heard potentially by millions. So then, at what point does that message become about the company, and not about honoring the dead? Read more…