This morning an article captured my interest for a moment. I even read the entire thing! Here’s the main idea. We are saturated with marketing. We all know that. We interact with brands everyday streaming on our feeds, pins, posts, pics, tweets, and all the other ways we digitally interact with our communities.
Instead of just hoping a customer will click and make a sale, we want to interact with them, get to know who they are as a person. So, here’s the wonderful part…let’s make that interaction different. Subvert the dominant paradigm. Shake it up. We already know we’re being marketed too. Play with it.
I like that idea.