Is Someone Out to Get You?

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What? I never talk about scary things! I came across the term “black hat” the other day and fell into the next hour of discovering the world of “negative SEO.” Eek! This is basically “bad guys” purposely feeding your pages bad links. But that’s not all. Creepy crawlers will scrape your content and post it everywhere, diluting your message and presence. They will leave bad reviews anywhere they can.

It can hurt you. It can hurt your ranking, your brand, your revenue stream, and probably lots of other scary things.

I like to hope for the best in people, to think that most people wouldn’t really want to hurt you or your business, but sometimes I guess they do. Read more…