Inbound marketing is when you build your brand by blogging with some good ol’ original content. Google picks up your (hopefully) maximized SEO written articles and people who want that information…drum roll…wait…for…it…find you! This way you build a community. Those with a natural interest or need of what you do can naturally begin to find you. Your audience will begin to fill in and you can market to the people who are already engaged. Check it out.