I’m going to tell you a story…

once upon a time

Content marketing is a hot topic right now. Fire hot. A whopping 88 percent of businesses use content marketing in their B2B strategy, and 76 percent report that they’re going to be doing even more of it in the next year.

That’s a lot of words.

Two main points stick out about this content: one, people really need to be making funny videos, and two, your written content should be telling a linear, narrative story…

So, once upon a time, Forbes had this article that I’m referencing and it went like this…