Gender-Neutral Marketing in Good Favor

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Using outdoor brand, Patagonia, as an example, their “citizen,” rather than men vs women marketing, has served to place themselves above the rest. While research shows that more people associate the color green with being more feminine, Patagonia sees that their durability and rugged product offerings serve all genders. Millennials think that’s pretty great considering 72 percent of them would pay more for goods and services from companies that showed an environmental or social ethic. Read more…