Take advocacy marketing seriously

loyalty

Perhaps it’s time to examine whether social media, big data, and predictive analysis are clouding where the true focus of your marketing should be. Consider local, traditional customers…these brand advocates most often spend way more with your company over time, than any one-off inspired new buyer. The investment overtime to a company should be targeted and supported. Agree? Disagree? See …

In 2017 Social Media marketing will look different.

virtual reality

From skimming headlines to immersive experiences, the future of our social media, as well as our marketing, will be quick and full body. What does that even mean? Since we have the attention span shorter than some small rodents these days, we need to be interested and fast. If someone can’t grab our attention in a millisecond, then we’re already …

3 times as many leads! Content marketing has taken over traditional marketing.

I know you’ve heard me harp on and on about content being all things wonderful. It’s the new black. It’s the new standard. It’s the most important thing ever in your whole life! It’s going to make you coffee and bring you donuts! Wait…no sorry…I was dreaming of a new girlfriend on that last one. But the rest – Absolutely. …

Digital-first marketing. The only way to stay current.

marketing graph

A new report shows that 58 percent of marketing budgets are spent on digital formats in millennial run, small to medium sized businesses. I realize I just said “millennial run,” but that’s important too. This demographic is changing the very structure and foundation of marketing. In contrast, only 27 percent of marketing budgets are spent from baby boomer run businesses. …

Digital Marketing is Growing Up

sapling-154734

Cisco┬áis estimating that just around the corner, by 2018, almost 82 percent of web traffic will be in video format. Everybody better jump on that bandwagon to avoid being left behind. As well, 93 percent of web usage starts with a search, so getting your name to show up in the top one or two pages is the most prime …

Why your content needs more than one voice

sound

So yeah, I mean, I don’t want to put myself out of a job or anything, but it’s becoming more clear these days that your content writer shouldn’t be doing all of your writing. Eek! Did I just say that? Yes. I did. With content driving so much of traffic along with social media playing an ever increasing role, as …

Build your personal brand – especially if you’re a woman

Men have long since gleaned the value of personal branding. Social media, individual websites, and other networking as tools for career advancement work quite well, and women, need to get on that train. Often women are more educated and paid less. Then, there’s the obvious lack of women in high positions, women need to start paying attention to some of …

“…Just good storytelling” Secrets from the viral masters.

whisper

The gurus behind Thinkmodo, James Percelay and Michael Krivicka, share some secrets with the world. While we already do much of this, these guys are the masters at videos and we’re way cheaper than their 1m a video! Read the secrets!