Take advocacy marketing seriously


Perhaps it’s time to examine whether social media, big data, and predictive analysis are clouding where the true focus of your marketing should be. Consider local, traditional customers…these brand advocates most often spend way more with your company over time, than any one-off inspired new buyer. The investment overtime to a company should be targeted and supported. Agree? Disagree? See …

Your Marketing Strategy: Don’t Stop With the First Draft


Just like any good piece of writing or planning, you need to get that first draft out there to get you started. But that’s just it, it’s just to get you started. Don’t end up here. For one reason, you are working from assumptions on your first draft. You’ll know far more concrete details after some implementation or even just …

Competitive Intelligence: Know Thy Competition


Part of any effective content strategy is researching your competitors. Here’s the thing, you need to really research your competition. As in, don’t stop at their website, don’t just run the audit, determine their motives, and evaluate the quality. What you learn can garner you vastly useful tools to help identify where your stop-ups in the funnel are. And wouldn’t …

Inbound Marketing is a YES!

customer magnet

Inbound marketing is when you build your brand by blogging with some good ol’ original content. Google picks up your (hopefully) maximized SEO written articles and people who want that information…drum roll…wait…for…it…find you! This way you build a community. Those with a natural interest or need of what you do can naturally begin to find you. Your audience will begin …

In 2017 Social Media marketing will look different.

virtual reality

From skimming headlines to immersive experiences, the future of our social media, as well as our marketing, will be quick and full body. What does that even mean? Since we have the attention span shorter than some small rodents these days, we need to be interested and fast. If someone can’t grab our attention in a millisecond, then we’re already …

It’s a jungle out there


It’s true. Pepsi’s CMO made a catchy comment about tech being now a veritable jungle now, and he’s right. We have merged traditional and new marketing. Content now leads the way. The entrepreneurial spirit hasn’t seen such since discovering new bugs in the rain forest. So what does all this add up to?

3 times as many leads! Content marketing has taken over traditional marketing.

I know you’ve heard me harp on and on about content being all things wonderful. It’s the new black. It’s the new standard. It’s the most important thing ever in your whole life! It’s going to make you coffee and bring you donuts! Wait…no sorry…I was dreaming of a new girlfriend on that last one. But the rest – Absolutely. …