7 Tips for Low-Cost Marketing

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We’ve said it before, content is the ruler of the online universe for so very many things and so very many ways.¬†From blogging and email marketing to social media, getting your words out there for people to read, share, and like, can cost you nothing but time, if you have it to spare… Here are the tips from Forbes.

Competitive Intelligence: Know Thy Competition


Part of any effective content strategy is researching your competitors. Here’s the thing, you need to really research your competition. As in, don’t stop at their website, don’t just run the audit, determine their motives, and evaluate the quality. What you learn can garner you vastly useful tools to help identify where your stop-ups in the funnel are. And wouldn’t …

Inbound Marketing is a YES!

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Inbound marketing is when you build your brand by blogging with some good ol’ original content. Google picks up your (hopefully) maximized SEO written articles and people who want that information…drum roll…wait…for…it…find you! This way you build a community. Those with a natural interest or need of what you do can naturally begin to find you. Your audience will begin …

It’s a jungle out there


It’s true. Pepsi’s CMO made a catchy comment about tech being now a veritable jungle now, and he’s right. We have merged traditional and new marketing. Content now leads the way. The entrepreneurial spirit hasn’t seen such since discovering new bugs in the rain forest. So what does all this add up to?

3 times as many leads! Content marketing has taken over traditional marketing.

I know you’ve heard me harp on and on about content being all things wonderful. It’s the new black. It’s the new standard. It’s the most important thing ever in your whole life! It’s going to make you coffee and bring you donuts! Wait…no sorry…I was dreaming of a new girlfriend on that last one. But the rest – Absolutely. …

Marketing Halloween!


Let’s face it, Halloween is fun. It just is. You get to dress up, be silly, have fun. Brands can have just as much fun and leave their customers with a smile on their face. Some of the best adds will be remembered for years. Even Google got in on it this year, did you see their fun little video …

Tell us what YOU want: Empathetic content marketing connects us.


Personally, I’m a huge fan of writing with feeling. In fact, I believe it is how I personally write best. As humans we want to be pulled into content by sharing a moment, even if it is on screen. Hubspot writes a great blog on 9 companies that are basically putting out brilliant level empathetic marketing. Go check it out.

Digital-first marketing. The only way to stay current.

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A new report shows that 58 percent of marketing budgets are spent on digital formats in millennial run, small to medium sized businesses. I realize I just said “millennial run,” but that’s important too. This demographic is changing the very structure and foundation of marketing. In contrast, only 27 percent of marketing budgets are spent from baby boomer run businesses. …