All the Feels! How Emotional Advertising Gets Us To Buy Stuff.

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Research shows that we humans respond to four basic emotions universally: happy, sad, surprised, and angry. When ads play┬áto these emotions, they pull on our inner workings. They make us feel something for their brand. Smart brands are paying attention. They are specifically targeting their adds to make potential buyers to feel what they want them to feel. The ideas of sarcasm and humor leading people to purchase are proving less effective. Read more…