#1 Marketing Technique for Leads and Sales = CONTENT MARKETING

content marketing graph

Would you believe it? More than the 7 other lead generating factors combined, content marketing is THE most important strategy for your business – no matter what business you’re in. In a 2016 survey, CRO, SEO, big data, automation, email marketing, paid search, social media and the rest was all left FAR behind. Valuable, interesting content (not necessarily more content), to a highly targeted audience, is the way to build your leads and sales – hands down.